HELPING PEOPLE DO IT FOR THEMSELVES
Looking from the community perspective, this was not about the government – the biggest strength we had is how we helped each other. Our social collaboration in Nepal is so strong that the rest of the world could learn from this, we built each other’s toilets, reinstated each other’s water supplies. As a whole community we supported each other – we have very strong networks.
I’ve been doing this work since 2007 – I’m positive that the most important part is the planning and specifically that Lifeline programming is not like journalism. It’s not about grabbing attention for news. Understanding about this kind of programming is crucial to us and how to communicate with the community and thinking from their needs is essential. Anyone doing this kind of production must be very clear about this.
We had to train the other media houses and producers, and pilot programming is very important. The training needs to be long – it should happen at district level, and radio stations need to be ready. Co-ordination with the humanitarian sector outside of any crisis is very crucial. Liaison with these actors is needed, so that if it’s needed you can connect quickly and in good time. Lifeline programming is quite different from News and Current Affairs programming – it’s connected, but different.