WHY WE USE MEDIA FOR DEVELOPMENT

 
 

WHY WE USE MEDIA FOR DEVELOPMENT

 
 

BBC Media Action is the BBC’s international development charity. We use the power of media and communication to help reduce poverty, improve health, save lives and support people in understanding their rights. Our aim is to inform, connect and empower people around the world.

We harness the BBC’s creativity on TV, radio, online and social media. We support other media organisations to create content too. We conduct research to inform, monitor and evaluate the effectiveness of our projects. We also train journalists and reach out to communities with no access to these media.

We work closely with partners from the media, civil society and international agencies. As part of the BBC, we use our talent, expertise and experience to produce content that we share with individuals and communities in ways that are compelling and effective. We are passionate about our work and we want it to make a difference.

We know from our research that we are having a major impact on people’s lives and wellbeing. By working in partnerships, we reach and engage millions of people in many countries and our work has a lasting influence on the way audiences think and behave.

We work with creative talent, media experts and partners to deliver exciting projects that are underpinned by BBC values. We invite you to explore how we work. We want to share what we have learned about how best to approach the design and delivery of our tailor-made projects to ensure they achieve a lasting impact.